Malaysia Hairdressing
Abel: individual champion professional achievements - Mask, Abel, Mask Powder - hairdressing industr by jekky
Bounded by the Qinling Mountains, Abel market partners in the North 800-900 at home in the south of Guangzhou as the center has partners in the market around 2000, almost to the Chinese beauty market, directly or indirectly provided most of the Mask Not only that, Abel also exported to South Korea, Malaysia, Russia, the United States and other countries. Abel how to do it?
"Quality is everything" is not a slogan The full name of Abel Abel
Beijing Institute of Biological Materials, founded in 1995. Abel, general manager of Cheung Chi description: "Ten years ago, the Chinese beauty market, the quality of powder of less than, essentially by 'base material + packing + supporting material (spices, etc.)' mode of deployment out of the price hard-fought lead The more complete packing more into the last powder of the film can not be called. Abel could have been sold to the base material manufacturers, but manufacturers generally low quality of the membrane powder, which provides the opportunity to Abel, Abel was introduced their membrane powder, then a large number of attention to quality brands, see Abel's film powder quality is better, but do not take a direct holding film binder powder, and Abel was the continuous improvement of technology, and gradually overcome the 'reconciliation rate, flow, moisture 'and so on, continuously improve the quality of customer at his door to Abel. Abel feel more and more important quality, but around 2002, when an accident took place. a group of goods exported to Russia, time is tight, almost to the last time the factory and found a membrane inside a small black spot, was immediately met, analysis found that the black spot is due to excessive heat caused, not a big problem, but taking into account Russian export We put all of the packaging are removed, and a comprehensive examination again, to a small black spot on the film all the redo, light bags losses reached more than ten million, for then it is a non-Abelian small number, but people think it is worth Abel. quality determine the volume and quality determine the brand, quality determines the fate of companies and employees, since then, Abel took 'quality is everything' as the core of enterprise culture to promote and deepening, and implement every aspect of production. "
Focus on innovation can lead to innovation
With Abel's strength can cream products to enter, but why not set foot in the field Abel do? Cheung Chi said: "5 years ago has brought Cream talent, products have been developed by, and even to provide a bit of foreign products, but soon quit cream stage, mainly based on two considerations, on the one hand, The information gathered from abroad show that the time has come, mask, mask also said the market potential is huge, is a worthy task of digging out of the market. On the other hand, we are not experts in Cream, and walk in front of the factory than no advantage at all, Abel's strengths is the study of biological materials, so might as well concentrate on the mask market, developed a unique formula and technology, to master the core technology that others can not imitate, to mask the market do so through specially made fine first. Cosmetics pursue a 'new' words, the product must be innovative, new products, excellent quality, we will be able to win the market, and innovative and high quality on the premise that focus. "
By this idea, Abel developed products, both quality and quantity, have to peer hard act to follow, in this case, the Abel's marketing and sales naturally go up.
As consumer demand continued refinement and diversification of a single type of product has the possibility of bigger and stronger, companies combine their strengths, intensive single categories of products can also be fruitful harvest the fruits, of course, the most important thing is to master the core technology of cloning opponents can not be the only way to fierce competition in an invincible position, otherwise, would be driven into a homogeneous competition.
Not stuck in the management
Cheung Chi said: "There are many aspects of management, but the most fundamental is the key management staff. This regard, with particular emphasis on human Abel, Abel has its own cafeteria, providing employees their favorite food, all leaders dine together with staff, work to maintain adequate emergency meal no matter how busy all the time. several times each year all staff travel at public expense, from time to time carry out various sports activities. Staff In addition to the enjoyment of all state policies and regulations of the treatment, but also enjoy the many A Bell's own favorable treatment: the feast fees, bonuses, year-end gift, etc.. all the medical expenses of employees, the company be accountable. cadres, Abel his own relationships are submitted to the hands of middle-level leadership to enable them to boldly go according to their own ideas to the development of those outstanding achievements, be rewarded, so always keep building for staff development platform. "
About the Author
I am Chinese Manufacturers writer, reports some information about polyimide foam, chair leg tips.
Artist Hairdressing & Academy May/June 2011